Superga: Italy's best kept secret

There are some things about heritage brands we really like: (1) The design wisdom accumulated over years of wearing and making the same thing over and over; (2) The perseverance in having it look the same way over a really long period of time. Ask any designers/makers, they will tell you resisting change -- stopping yourself from adding fancy new details for the sake of it -- is the hardest thing to do; (3) The ability to, with point 2 in mind, only introduce updates that will make a product better and last longer.

Joining our now growing stable of veteran shoe labels is Superga from Italy. The 100-year old brand first produced in Turin (Italy's first ever capital city back in the 19th century!), is to us the truest definition of the word 'classic'.

We are pleased to have with us their iconic 2750. Long a favorite for taking Italians from the city, to the beach at weekends, they are comfortable and can be dressed up or dressed down easily. Gentlemen, they work superbly with khakis on casual Fridays (or any other days you deem fit). Ladies, you will love the 2750's elegant, very special low-cut ankle.

Made of a strong durable canvas that is breathable at the same time, the rubber outsoles of Superga shoes deliver bounce and grip. And you don't have to worry about getting them dirty. They are totally machine washable. The best thing about the 2750: They wear out like a good pair of jeans. We can't think of a better way to make your mark.

SGD 69.90 - 76.90