TOMS S/S'11 : Journey is the Destination

We're really excited to tell you all about the latest TOMS S/S'11 Collection that has just arrived in our store.

Have you heard of Dan Eldon? He was the inspiration for this entire collection. The youngest Photojournalist ever for Reuters, his photos shone light to a war-strickened Somalia, and made a difference as the world began to take notice and launched a campaign to bring aid to the country.






Dan was stoned and beaten to death by an angry mob on 12 July 1993, while covering an aftermath of a bombing in Mogadishu. At the age of 22, he left behind a series of heartbreakingly-beautiful journals documenting his travels, which is reflected in this special collection. These include his well-worn thumbprint (retrieved from his passport), playful elephant illustrations, and his famous motto "The Journey is the Destination".

This is not only a collection inspired by Dan, but also a tribute to him and his journey. We hope, in turn, it will inspire you to become creative activists just like Dan - to transform big, bold ideas into positive action.