Why we call ourselves Rockstar.

It all started when we realised stores in Singapore that sold great looking sneakers catered only to men. Then as the store concept started forming, we decided that not only did we want to provide casual shoes from a feminine point of view, we also wanted to sell the idea of stylish casual dressing.

All of which eventually became about why we wanted to open this store: The wish was for a place - in town - where you feel less like a conspicious consumer (or a frazzled one), and more like a conscious consumer who buys things because you support a certain idealogy/concept/style.

And there will be no you-versus-others over here. It's about forming a sense of self-identity that co-exists happily with others around you. About having thoughts, taste and a great heart.

So our message was - still is - that you don't literally need to lead a wild life to be a rock star. Whatever your trade and age, however your environment is: If you live your life with gusto and integrity, you're great at something (just one thing!), you take pride in what you do and how you treat people, you are our kind of rockstar.


Featured shoes: Our new Converse Jack Purcells, available in male and female sizes.